The Fractional Business Development Representative (BDR) program offered by RainmakerDots is a game-changer for sales individuals and teams seeking to overcome various challenges in achieving their sales goals. Whether it’s underperformance, capacity limitations, time constraints, or a dislike for prospecting, our subscription-based Fractional BDR program is designed to address these gaps and elevate your sales effectiveness.
At RainmakerDots, we understand the unique needs and demands of sales organizations. Our Fractional BDR program leverages the latest research and insights to generate high-quality sales appointments, marketing qualified leads, and conversation qualified leads through a targeted, multi-touch prospecting cadence. Powered by our innovative and patent-pending platform, we maximize the potential of your sales representatives’ LinkedIn accounts to drive tangible results.
Utilizing our proven lead generation techniques, we initiate a strategic outreach campaign to your target audience. This includes personalized messaging, compelling content, and effective follow-ups to establish meaningful connections
As part of our comprehensive approach, we collect corporate email addresses for ongoing communication. These touchpoints can range from direct follow-ups by your sales representatives to newsletters or surveys designed to engage and nurture prospects further.
After multiple interactions, our expert dialers step in to perform follow-up phone calls on behalf of your sales reps. Their goal is to secure appointments with interested prospects, providing a seamless handover for your sales team.
Schedule a call with us today to explore how our Fractional BDR program can revolutionize your sales efforts and empower your team to achieve unprecedented success.
HOW IT WORKS
A subscription-based program to generate Sales Appointments (SALs), Marketing Qualified and Conversation Qualified Leads (MQLs & CQLs) using a multi-touch prospecting cadence supported by a professional Business Development Representative (BDR) building a pipeline using the Phone, LinkedIn, Email, and Content Sharing
We build a custom prospect list for the foundation of your multi-touch lead nurturing cadence to cultivate new opportunities through outbound calls, email prospecting, LinkedIn connecting, and content sharing. You review the incoming leads and select which Prospects you want us to schedule a meeting with. We hand-off warm leads and scheduled sales appointments to your team. Available qualifiers include budget, authority, need, and timeframe.
KEY DETAILS
1. Veteran Inside Sales Professionals (BDRs) dedicated to your Program.
2. 1000 – 5000 prospects, or more, are nurtured in the cadence per month + account management.
3. The BDR follows an outbound “lead nurturing” method designed to build relationships with prospects in the target market, and identify projects/initiatives within the prospect’s company that align with your product/solution. They then convert those prospects into leads and appointments when the “ready-to-buy” timeframe and qualifying criteria are right. This lead nurturing methodology follows an outbound marketing cadence consisting of a series of touch communications involving email, LinkedIn connections, content, and phone.
4. Customer Portal Provided.
B2B Demand Generation is not a one-size-fits-all strategy. Upon analyzing the lead generation requirements of hundreds of B2B and complex-sale companies, we uncovered distinct differences in what company’s expected and how they defined qualified leads. These differences were often tied to variables such as annual customer spend (price-point), sales cycle length, product/solution, target market criteria. We developed two marketing models that aligned with these variables and client expectations.
Cold calling is ideal at getting your sales rep in the door of high-value targets. Live prospect conversations are very effective at generating interest, screening for need/pain and setting appointments with qualified influencers and decision makers. This offers high velocity penetration into your prescribed target market to amp-up the company sales funnel with interest-based leads.
Unlike one-touch cold calling, Managed Services is ideal for uncovering deep prospect qualifying requirements such as buying timeframe, and budget criteria. Because some companies sell solutions and products that require alignment with a defined buying timeframe, we determined that a multi-touch prospecting cadence is most effective because of its prospect nurturing methodology. The end result successfully establishes a relationship and triggers the generation of a sales appointment near the ready-to-buy timeframe.
The Services Programs both come with a written Statement of Work. Terms and Conditions are included along with service level guarantees, your documented lead criteria and details pertaining to your specific target market. Please talk to your Program Specialist to receive a customized Statement of Work outlining a demand generation Program for your business.
Insource Leads will analyze your target prospect requirements such as decision maker titles/roles/departments, business size, business vertical, geography, etc. and custom-build a prospect contact list for your Program. We have more than 29m contacts in our in-house data inventory and also combine several data sources such as Intent Data and LinkedIn, to provide fast and effective data-builds. We verify every email we source with a 3rd party verification service. Lists include name, company name, title, email, phone/direct line phones-extensions; some contacts will include LinkedIn Profile URLs. Lastly, we suppress the net new data against your company’s do-not-contact list of clients and prospects. You will own the final list.
The Managed Services Program model provides a set of KPIs to drive performance toward a specific goal of sales appointments and leads. This will be discussed by your Program Manager and outlined in your Statement of Work. The Fee-per-Appointment Program provides a contractual guarantee for a specific number of scheduled qualified sales appointments within the Statement of Work. The volume and scale of our Programs are discussed and planned with you prior to delivering the Statement of Work.