Rainmakerdots can compliment your sales process by implementing an effective strategic digital marketing plan. What is Digital Marketing? It is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.
It is a bringing together social media. website, content, and email. By combining all of these with your sales approach, your processes will all work together leading to more opportunities.
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Yes, it can be simple to maintain but there is also a strategy and execution to do it right. Position your social media as a compliment to your sales process and have it keep you top of mind. The question is are you doing it right or having your niece post content just to post content because you have a Facebook page?
It starts with a call-to-action mobile friendly website. As you engage your audience with strong content, it is important to drive them to your website. It is likely they will be viewing your website from a mobile device. Their first impression of you is very important. Are you up to date and staying ahead of your competition in 2016.
Engaging your audience with interesting information that positions you to be the expert in your field is very important. Having strong content to share to your audience keeps you top of mind and eventually provides you inbound leads. The more “touches” to your audience with relevant information will pay off. The key is to be consistent.