Social Media Marketing:
Social media platforms like Twitter, Facebook, and LinkedIn help you network with potential customers. With advanced social media tools, you can encourage users to share your content and engage with your brand’s presence to increase visibility. Before you get ahead of yourself and hire a social media specialist, make sure you review your business goals and the target market you are trying to reach.

Email Marketing:
Your target market is made aware of your products through emails. Email marketing is great for people who want to gain a new customer standing, improve relationships with existing customers and promote business with a new campaign. It may sound easy but it takes time to refine the database of customers in your email list, design emails and newsletters and monitor them through the test round.

The problem with email marketing is that people do not have time to go through emails from different brands so these emails remain unopened. However, some customers do and part of digital email marketing is that you track whether people read your content and forward it or not.

Affiliate Marketing:
Affiliate marketing is a performance-reliant marketing strategy. The sites you affiliate with help spread your advertisements by placing them on their own site. The affiliate makes money through Pay Per Lead, Pay Per Sale and Pay per Click. This way, only when your desired reaction to putting up the ad occurs do you get to pay the affiliate.

Display Advertising:
This is the digital marketing channel that involves graphical ads and then positioning these ads near relevant content on websites, in emails etc. The advertisements that the agency you hire makes for you can be in the form of video clips, animations, images or plain text. In other words, anything that is interactive and attention grabbing will work.

While you are surfing the internet, you probably go through these yourself and may even have bought products just because of these ads. The success rate of display adverts are measured through the number of clicks on an advertisement. Analytics helps you track the number of people who click or view these adverts. Sometimes, you can even track leads for what tabs they clicked after entering your site.

You will have to work with the agency on the demographic that you are targeting for your product, which can be according to age, gender, geographical location and anything else that will help your product target the desired audience.

SEO:
Search Engine Optimization works wonders to increase your visibility online. Through refined keyword search, you are able to boost your content to the first page of a search engine, thereby making it highly probably that potential customers will click on your content and be led to your site.

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Search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

What does it mean to you, the business operator?

By obtaining a high ranking, it’s like your business is open 24 hours a day / 7 days a week. High ranking means you are more likely to trigger a call to action such as an inquiry or a phone call. All businesses desires the chance to have a conversation about their goods and services. SEO accomplishes it.

Understanding a SERP’s algorithm and conducting optimization is an art in itself. Staying consistent in understanding and maintaining high-ranking placement is continuous. By having a plan and a resource that can assist you in maintaining your high rankings, your business has the capabilities of growing due to more inbound inquiries. At the end of the day, it’s a numbers game. You get more sales when you get more opportunities.

SEO can bring volumes of visitors to your website every day. Conversions of these visitors into leads truly compliments traditional ways (cold calling, networking events, email blasts) of soliciting new opportunities. Even better is converting SEO leads  that were already interested in the first place.

Who is implementing SEO? Most likely the biggest competitors in your space are. SEO is getting more competitive. Everyone is jockeying for the top position. The differentiator is the talent of your SEO resource to “Out SEO” the competitors in the rankings.

The first step for any business is to determine the strategies, methodologies, and tactics. Then build a time-line plan and incorporate consistent methodologies and tactics. Before you know it, SEO becomes your most reliable source of leads that is automated and open 7 days a week / 24 hours a day.

Is SEO for you? It depends on the value you place on the process of gaining new qualified inquiries to your business.

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